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How to Improve Your Technical SEO
Would you like your site to rank at the top of Google search pages and bring in many visitors? Well, the solution is technical SEO! It’s like checking your site’s blood pressure so that everything works well for disturbance of any kind. From broken links to the speed of your pages, technical SEO makes your site more visible among many pages on the web.
In this blog, we will look at some essential steps to enhance your website’s performance with technical SEO.
What is Technical SEO?
Technical SEO is a term defined as the practice that focuses on making a website easier to read and understand by search engines. It works in conjunction with your content and link-building strategies to assist your website to rank even more pages in search results.
The Importance of Technical SEO
There are people who believe that they can ignore this part of SEO, but this is actually quite crucial in bringing more visitors to your site. Even if your content is awesome, helpful, and well-written, search engines need to find it first. If they can’t, almost no one will ever see your work.
Different Types of SEO
Many people break down search engine optimization (SEO) into three different buckets: on-page SEO, off-page SEO, and technical SEO. Let’s quickly cover what each means.
On-Page SEO
On-page SEO refers to the content that tells search engines (and readers!) what your page is about, including image alt text, keyword usage, meta descriptions, H1 tags, URL naming, and internal linking. You have the most control over on-page SEO because, well, everything is on your site.
Off-Page SEO
Off-page SEO tells search engines how popular and useful your page is through votes of confidence — most notably backlinks, or links from other sites to your own. Backlink quantity and quality boost a page’s PageRank. All things being equal, a page with 100 relevant links from credible sites will outrank a page with 50 relevant links from credible sites (or 100 irrelevant links from credible sites.)
Technical SEO
Technical SEO is within your control as well, but it’s a bit trickier to master since it’s less intuitive.
How to Get Started with Technical SEO
Want to improve your website with technical SEO and enjoy benefits like higher rankings and more sales? Start by checking out this technical SEO checklist. It’s full of tips and steps to help you get started!
1. Create a Google Search Console account
Create a free Google Search Console account to track your website’s search performance. It helps you monitor rankings, fix crawling problems, see page errors, and submit pages to Google. Use this tool to improve your site’s visibility.
2. Create a robots.txt file
Create a robots.txt file to guide web crawlers like Google or Bing. Use it to stop crawlers from overloading your server or viewing unnecessary pages. Don’t block them entirely, or your website won’t show up in search results.
3. Build an XML and HTML sitemap
To enhance the visibility of your website on the web, create an XML and an HTML sitemap. While the XML sitemap is for the search engines to locate important web pages, the HTML sitemap is for the users in case they require it. Build such sitemaps with plugins or free tools and send them to Google.
4. Use HTTPS
Check your website’s URL bar. If you don’t see a padlock symbol, switch your site from HTTP to HTTPS. HTTPS secures user data like credit card info and emails. If your host doesn’t provide it, buy and install an SSL certificate.
5. SEO-friendly navigation
Make your website as complex as possible. Navigate to your website’s primary navigation bar, which is typically located on the upper or lateral side. You can help visitors quickly locate what they need quickly and easily by selecting the tools they consider to be the most essential pages.
6. Follow SEO-friendly URL structure
Long URLs with upper case letters, slashes between words, special characters or even figures should be avoided. Also, make it a practice to keep URLs as brief as possible and include your most sought-after keyword.
7. Develop a mobile-friendly website
Every business needs a mobile-friendly website for better SEO. Google ranks sites based on how they perform on mobile. Use Google’s Lighthouse tool to check your site. Responsive web design works on all devices, saving time and money.
8. Optimize page speed
To improve page speed, make your website load faster. A quicker load time means users won’t have to wait long to see your content. Aim for pages to load in under three seconds to keep visitors happy. Use Google’s PageSpeed Insights to check speed.
9. Improve internal linking
As your website grows, add internal links to improve SEO. Internal links help users and search engines find your content and stay on your site. They also give clues about what your pages are about and the keywords you’re targeti
10. Add structured data to relevant pages
Add structured data to important pages to improve your SEO. This helps search engines understand your page, like if it has a recipe, product, or review. Use tools like Google’s Structured Data Markup Helper to make it easy and check your work.
How Technical SEO Helps Your Business Grow
With technical SEO, you can improve your business since it enhances the abilities of search engines such as Google in analysis of your website. It enhances the performance of your site by making it faster, easier to use and mobile which secures user satisfaction. With improved site structure and error corrections, search engines are more likely to index the site which makes it easy for more audiences to access the site.
Optinmark can help grow your business by upgrading your technical SEO, resulting in better performance of the website and increased rankings on search engines.
Conclusion
Technical SEO, on-page SEO, and off-page SEO all work together to bring more visitors to your website. On-page and off-page techniques are usually the first steps, but technical SEO is crucial for getting your site to rank higher in search results and showing your content to the right people. Use these technical strategies to complete your SEO plan and see the results happen.